The new feature aims to make the process of submitting images through their iOS app easier for users. Shutterstock requires contributors to add between seven and 50 keywords to their images when uploading them to the system, to help customers find appropriate images for their needs. Their app uses artificial intelligence to review metadata and pixel data to suggest several keywords for the images contributors are uploading, that users can tap to select. It works by using computer vision technology to locate visually similar images to the uploaded image, and automatically suggest and previously successful keywords for the user to select. The tool is being launched for mobile initially, to make the process of submitting images when using the smaller keyboard of a mobile phone easier.